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cejy66vd
Posted: Mon 23:26, 18 Nov 2013
Post subject: hollister sale Better Marketing Through Modern Min
There are two kinds of marketing: Direct Marketing
and Brand Marketing. Direct marketing targets
wallets. Branding is about hearts and minds.
DIFFERENT BY DESIGN
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They may be loud, but in a very smug way because
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Think infomercials.
You can't track the results of a branding campaign
like you can a direct sales campaign, but you
don't have to. You don't need to prove that an ad
performed its function when its function was to
just sit there and look cool.
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Who cares?
THE NEW CUSTOMER
Say it's your friend's birthday and you buy her
a t-shirt with the logo of the Mikey Running Shoe
Company emblazoned across the front. Does that
make you a Mikey person?
No. You're just some putz who bought something.
As far as the Mikey Running Shoe Company is
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Frankly, Mikey would rather have their shirt back.
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You pay money to be a walking billboard for Mikey.
You strive to represent the Mikey ideal. You craft
your self-image based on the models and sports
stars in Mikey ads (even if you're a pudgy smoker
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habit).
IMAGE IS
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If someone bad-mouths Mikey, you set them
straight. If someone speaks well of a non-Mikey
product, you respond with autonomic contempt. If
someone converts to Mikey-hood, you embrace them
into the fold.
If it were a cult, it would be called programming.
If it were an ideology, it would be called
brainwashing.
If it were a religion, it would [url=http://www.belindadavenport.co.uk]barbour factory shop[/url] be called a
conversion.
But it's a shoe. It's called branding.
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In any field, there are two brands and a bunch of
off-brands or wannabes. Democrat and Republican
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Democracy is diminished without Communism for
counterpoint?
In the new world order, stores and websites are
clubs, brands are families, and The New Person is
defined simply as the combination of several dozen
brand settings, like toggle switches on a
motherboard: Coke (not Pepsi). Chevy (not Ford).
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And is there ever any real difference between the
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Source:
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