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Posted: Wed 16:29, 21 Aug 2013 Post subject: peuterey outlet What is a Lead Worth |
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In my case, my actual costs in 2004 were only 37% of my sales,so I could afford to pay even more, but the $2 target seems agood one for me to work with. Fortunately, it is easy for me togenerate all the leads I need for less than $2 each through thevarious types of advertising available.
The ad tracking service I use is called 1ShoppingCart. Theyoffer unlimited ad tracking and auto responders.
3. How many leads does it take peuterey outlet What Is A Brand to generate a customer? Noteveryone who signs up for a free e-book or a newsletter becomesa customer. If only 1 in 100 of your signups become customers,you need to take this into account when you are valuing yourlead. In my case, I feel 1 in 25 signups become a customer atsome level.
Value per lead = value per customer ? number of leads peuterey outlet needed togenerate 1 customer.
2. Tracking your leads. It is critical that you are trackingyour advertising to see how much of it is resulting in leads andsales. I dump 95% of all Internet advertising I try after thefirst month because my tracking tells me it doesn't work!
5. What about profitability? If I woolrich parka spend $10 to nike air jordan pas cher generate $10 insales, I don't make any profit and I haven't covered my costs ofoperating.
4. What is each customer worth? How much does your averagecustomer spend with you? At first, I found this difficult tocalculate because my customers range from a $9 e-book to $1,000sof dollars each year in coaching. In addition, I receive passiveand residual jordan pas cher femme Furniture with Better Design Give Bett income from my customers which comes from their useof products and services I recommend. But then I hollister looked at myaccounting program and simply took my total income for the yearand divided it by the number of clients. This showed me that myaverage client spent $259 in 2004.
5. Calculating the value of your leads. Here is the formula tocalculate the value of your leads:
In my case, my accounting program for 2004 showed an averageexpenditure per customer of $259. In my own case, I believe hollister co france that1 out of every 25 signups will result in a louboutin pas cher sale.
Value per lead hollister france = $259 ? www.lcdmo.com/hollister.php $25 = $10.36
1. Defining what a lead is for you. There are differentdefinitions of leads in different industries. For myself, Idefined a lead as someone who actually visited my web site andsigned up barbour uk for either a free e-book or my newsletter. This way, Iknow they are interested in the kind of help I offer. They haveseen MY web site and they www.vivid-host.com/barbour.htm have freely given me their e-mailaddress to stay in touch.
Here is the process I went through to determine how much Ishould pay for a lead..
In my case, each lead I generate should bring me $10.36 in sales.
Lately, I have been happily attracting leads for my Internetmarketing products and services from a wide range of sourcesincluding search engine advertising, online classified ads andeven an eBay campaign. But am I spending too much? What is alead worth anyway?
Without the ad tracking, I would never know which campaigns wereworking and I would be wasting 95% of my marketing dollars.
If I assume that I currently make $5 profit on a $10 sale, Imight want to set a target of paying a maximum per lead of $2.This way, on a $10 sale, jordan pas cher femme my total cost including the cost of thelead plus the cost of the product is $7, leaving me a $3 profit.
I figured I had better find out! Otherwise I could be spendingmore money than a lead is actually worth to me.
If you are buying lead lists from someone, the value is muchless because hollister uk the people haven't heard of you, jordan pas cher femme Learn How to Set Realistic Goals for Y they have justopted in to someone else's list. |
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