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Christian book distributors have a target market of Christian readers. The products sold by that specific type of distributor is not segmented but [link widoczny dla zalogowanych] is still considered as specific. Heres [link widoczny dla zalogowanych] why: it is specific since Christians are just segment of the worlds population but general in the sense that there are still segments within the Christian community.

Thus the best example that can be given that uses mass marketing can be seen on distributors for Christian books. Christians are [link widoczny dla zalogowanych] still the best mass market in the society today. Their percentage against the worlds total population is still considered as the highest. This would result to a greater or larger need for Christian products. Hence, the use of distributors of Christian books for mass marketing would be very effective.

Since the Christian population is still considered as highest in the society, then it would be possible for the Christian book distributors to attain the maximum exposure of product advertising. It would be easier to advertise the new product in the market since the target markets number is larger. The use of television, radio and [link widoczny dla zalogowanych] any other mediums will be very efficient since these are the kinds of medium that typically hit a larger consumer audience. Advertising will not only be limited to a specific place or even continent but it would be widespread throughout.

The use of distributors for Christian books for mass marketing can also be seen through their undifferentiated marketing or advertising strategy. The selling point of a Christian book distributor are [link widoczny dla zalogowanych] faith and hope which would still be generally the same for all ages, sexes, or any other typical market segment present. Not only that these selling points are general in nature making it encompass the needs of the entire Christian community but also its appeal is very widespread as it concerns a persons faith. This undifferentiated strategy adds up to their market [link widoczny dla zalogowanych] and the consumer of their product. As you can see anyone can avail the product even non-Christians.

The use of Christian book distributors for mass marketing is very efficient since the distributors aim is leveraged more on the quantity of their consumers. Distributors for Christian books do not really [link widoczny dla zalogowanych] concern themselves with the type (or quality) of people that buy their products. Their aim is to sell as much as they can since it is what would [link widoczny dla zalogowanych] be beneficial to them. Their revenue depend on the number of people that buy their products and most especially spreading the Christian life as told on their products definitely depends on the number of [link widoczny dla zalogowanych] people that read their materials.
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